OUR PROCESS
FIVE EASY STEPS
Not all explainer videos are created equally. The key to producing a successful explainer video is a mix of process and experience. The Mazur Studios team has produced over 200 video for companies around the world spanning 5 years and includes dozens of industries. Our experienced team of business specialists and production staff work closely together to produce unique incredible content for each client.
YOUR VIDEO IS DONE ONLY WHEN YOU LOVE IT!
What does this mean? It means that you can make unlimited revisions to your video until you love it and only then is the video complete. The following steps outline our production process to ensure that when your video is complete you love it.
1. The Phone Call
We start the production of your video with a 30 minute phone call. You assemble the people in organization to chat with our expert communications specialist. We ask you not only about your video ideas but we also chat with you about your marketing plan, industry obstacles, and business goals. All of this information is then used to make a video customized to your needs to ensure you get the best return on your investment.
2. The Script
Within just a few days of your phone call we return to you with the first version of your video script. The script is most important part of an explainer video. It must identify the problem in the industry, the solution your company has to solve it and the call to action you want your viewer to see. Once you have the script you then can make your own edits and add anything that you may have forgotten to mention on the initial phone call. We can go back and forth until the script is finalized and you love it.
3. The Voice & Music
At the same time that we send you your script we will have already auditioned dozens of professional voices and will have listened to dozens of licensed music tracks. We select the top three voices and top three music tracks and mix together to create a set of nine mp3s for you to listen to. You simply select the mp3 you like best and we professionally record and mix the audio. It’s that easy.
4. The Storyboard
Upon finalization of the script we produce a storyboard. A storyboard is a collection of quickly hand drawn images that represent each scene in the video. This will give you a very good idea of the flow from scene to scene. You can tell us what you like and what you don’t like, we make edits until you love the storyboard.
5. The Video
We take the final script, the audio and the storyboard and produce an amazing video that is 100% customized to your business and your brand. When the first version of your video is complete you can request as many edits as you like, within the scope of the approved storyboard, until you love your video. When your video is fully complete we send you a video download ready for your website, online marketing, tradeshow or emails.